Vizury Interactive Solutions Private Limited, (Vizury; www.vizury.com), a leading online advertising company, announced the closure of Series A funding from Ojas Venture Partners and Inventus Capital Partners. Ojas Venture Partners led this round of investment with Inventus co-leading. The investment will be used for expanding the client base in India & internationally, and enhancing the platform with new products and solutions.
Vizury delivers value to advertisers and agencies through its proprietary behavioral targeting engine. One of Vizury’s path breaking solutions – Visitor Relationship Management (VRM) – was launched in June 2009. VRM is a state of the art 1:1 messaging solution that enables an advertiser to engage in infinite conversations with its website visitors using display advertisements. It leverages a proprietary platform that powers audience segmentation, dynamic messaging and response optimization. Just like CRM (Customer Relationship Management) allows managing customers intelligently, VRM enables the advertiser to initiate and maintain a relationship with its website visitors over a lifetime. VRM has a proven track record of delivering upto 1500% lift in RoI to advertisers across travel, ecommerce, banks & financial services, small business focused companies, internet businesses and telecom amongst others.
Vizury was started by three entrepreneurs – Chetan Kulkarni, Gourav Chindlur and Trivikram Nayak – in December, 2008. Between the three of them, they have more than two decades of experience in client management, media handling, product management and technology aspects of internet advertising.
“The online advertising industry is going through a very dynamic phase currently. We foresee a tremendous potential to create value for all the stakeholders by being at the cusp of cutting edge technology, sophisticated data modeling and marketing domain expertise. VRM is one of our propositions in this direction and has already created measurable value for players across verticals in multiple geographies. We believe this is the model of the future for this industry”, said Chetan, CEO of Vizury.
“Ojas and Inventus have a strong and successful track record of funding and mentoring early-stage companies. In addition, they have a natural appreciation for technology IP differentiated companies, with Ojas being backed by Mr. Nadathur S. Raghavan and Inventus having by Mr. Kanwal Rekhi. We are looking forward to leveraging their experience as we take our company to the next level”, he continued.
Sharing his thoughts on this announcement, Hrush Bhatt, Founder at Cleartrip.com, India’s leading Online Travel Agency, said, “We have been an early adopter of Vizury’s VRM solution and the association is more than a year old now. We have consistently seen measurable and substantial value being delivered to us through the power of user centric targeting.”
Gautam Balijepalli of Ojas Venture Partners and Parag Dhol of Inventus Capital will join Vizury’s board.
Speaking for Ojas Venture Partners, Gautam Balijepalli said, “The Vizury team has developed a cutting edge solution that has delivered significant value for customers across geographies. We have known the team since the inception of the company and have been impressed with their traction which led us to invest. We believe that the company has a significant role to play in the global internet advertising market through its innovative solutions”.
Inventus Capital Partners Managing Director Kanwal Rekhi added, “In Vizury, we saw a high-calibre team with a demonstrated understanding of the dynamics of online advertising. Given its considerable traction with Indian e-commerce/travel players, Vizury seems well poised to successfully offer its services to the AsiaPac and European markets as well. We look forward to working closely with Chetan and his team to create a leading player in the behavioral targeting segment”.
For further information, please write to: pr@vizury.com or +91 80 65466984 About Inventus Capital Partners: Inventus supports ambitious entrepreneurs building the next generation of technology powered companies, particularly software products, services, embedded software, consumer internet, semiconductor and mobile services companies. They play active mentoring roles on company boards. Inventus has made nine investments to date in the US-India corridor, including TeliBrahma, Insta Health Solutions, redBus and FundsIndia. Inventus had its first exit recently, when Hitachi Consulting acquired Sierra Atlantic. For more information on Inventus Capital Partners, please visit: http://localhost:91/news
About Ojas Venture Partners : Ojas Venture Partners is a US $ 35 Million India focused early stage venture capital financing & investment firm investing in technology based businesses in sectors such as Mobile technology, Telecom, Software as a Service, Embedded Software, Low capex semiconductor, web applications/services, Consumer Internet and other businesses that use technology in innovative ways to create high growth business opportunities. For more information, please visit: http://www.ojasventures.com
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